Build a dynamic print and out-of-home (OOH) advertising campaign that positions Michelob Ultra as the perfect companion for savoring its unique freshness in the exciting universe of sports. Let's inspire others to discover the pleasure in every sip, blending the vitality of sports with the exquisite experience of enjoying Michelob Ultra.
In 80% of sports competitions around the world, fans enjoy a good beer while watching their star players in action. In a gesture filled with emotion, these followers throw beer cups to share their enthusiasm with their sports heroes. In a magical moment, the players themselves toast with a sip of that beer, further connecting with the passion of their fans.
Although this fact happens, it's something we can't tell, but we can thank these athletes and turn them into our image at minimal cost.
We will do this by capturing the right moment, that moment when these athletes are refreshing themselves with a sip of beer, to bring these photographs to billboards. Under image rights laws, we will only thank them and give credit for the photograph.
